Unleash your inner writer and step into the exciting world of blogging! Let’s face it, the blogosphere is teeming with countless blogs and to make your voice heard can be a daunting task. But what if we told you that there’s a proven way to not only start a blog but to grow it into a successful platform that attracts hundreds of thousands of visitors each month? Brian Dean, the brain behind the highly successful blog, Backlinko, is here to spill the beans on the exact process he used to grow his blog from scratch. If you’ve been dreaming of creating a blog that stands out in the crowd and reaches thousands, if not millions, of people, then this post, inspired by Brian’s YouTube video “How to Start (And Grow) a Blog”, is exactly what you need. From nailing your blog’s positioning to choosing the right platform and plugins, we’ll guide you step-by-step through the entire process. Ready to start your blogging journey? Let’s dive right in!
Table of Contents
- – Understanding the Importance of Blog Positioning
- – Defining What Makes Your Blog Unique
- – Steps to Stand Out in a Competitive Blogging Landscape
- – The Critical Role of Content Focus in Blogging
- – Maximizing Blog Growth Through Strategic Guest Posting
- – How to Gain Traction for Your New or Existing Blog
- Concluding Remarks
– Understanding the Importance of Blog Positioning
Forging Your Own Path: The Power of Blog Positioning
In the digital world, the concept of positioning is often overlooked, yet it plays a pivotal role in distinguishing your blog from the thousands of others. Positioning is essentially what sets your blog apart, what makes it unique. When Brian Dean, the founder of Backlinko, launched his first blog in the weight loss space, he admitted to putting zero thought into its positioning. It was just another health and fitness blog, and due to its lack of strong positioning, it inevitably failed.
Fast forward to a few years later, Brian launched Backlinko, a blog that was going to compete with industry giants like Moz, Search Engine Land, and Hubspot. This time, he made positioning a top priority. Instead of launching a generic digital marketing blog, he positioned Backlinko as a resource for all things link building. Every post, website copy, and guest post was about link building. This strong, focused positioning helped his blog to stand out in those critical first few months.
- Positioning is the key to success: When launching a blog, you might be tempted to focus on aspects like the platform to use, the best SEO plugins, or how to make your blog look like another popular one. However, if you want your blog to grow, these are the wrong questions to ask. What matters most is your blog’s positioning.
- Stand out from the crowd: In a highly competitive space, a well-defined positioning can give your blog the early traction it needs. It’s what makes your blog different from the others in your niche. So, before you start a blog, ask yourself: What makes my blog unique? How can I position it to stand out from the rest?
- Focus on your positioning: If your blog is new or you want to gain more traction from your existing blog, prioritizing your blog’s positioning should be your first step. Whether it’s focusing on a specific topic or presenting a unique perspective, a strong positioning can help your blog attract and retain a dedicated audience.
– Defining What Makes Your Blog Unique
When it comes to starting a blog, the most crucial factor that will determine its success is its positioning. Positioning is simply a way of defining what sets your blog apart from the countless others in the same niche. It is the unique flavor that you bring to the table, the unique perspective you offer, or the specialized knowledge you share. Without a clear and strong positioning, your blog may just end up being another fish in the sea, lost in the vast ocean of content on the internet.
For instance, when I launched my first blog in the health and fitness space, I didn’t give any thought to its positioning. It was just another health and fitness blog, and it failed because it lacked a unique identity. Fast forward to a few years later when I launched Backlinko, I knew I had to do things differently. I was a new player competing against established giants. I knew that if I launched my blog as a generic digital marketing blog, I would have failed before I even started. So, I chose to focus on link building. Every post I wrote, every piece of website copy, and every guest post I published on other blogs was about link building. This strong positioning helped my blog stand out and gain traction in the early stages.
- Remember: It’s not about whether you should use WordPress, Squarespace, or Wix, or what the best plugins for SEO are. It’s about what makes your blog different. What’s your unique selling point?
- Remember: Whether your blog is brand new or you’re looking to get more traction from your existing blog, focusing on its positioning is a vital first step.
– Steps to Stand Out in a Competitive Blogging Landscape
Carving Out Your Niche
When it comes to standing out in a crowded blogging landscape, the first and foremost step is to nail your blog’s positioning. In the sea of blogs, what makes yours different? Positioning is all about defining the unique aspect of your blog that sets it apart from the rest. For instance, the founder of Backlinko, Brian Dean, focused on a specific aspect of digital marketing – link building. This strong, focused positioning helped his blog to stand out and gain traction in a highly competitive market.
Building a Unique Identity
When starting a blog, it’s easy to get caught up in the technical details, like choosing between WordPress, Squarespace, or Wix, or deciding on the best SEO plugins. However, these are not the questions that will help your blog grow. What matters more is your blog’s unique identity – its positioning. When Backlinko was launched, it was not just another digital marketing blog. It was a resource dedicated to link building. This clear and strong positioning helped it to stand out against industry giants like Moz, Search Engine Land, and Hubspot.
Consistency is Key
Consistency in your blog’s positioning is crucial for its growth. Every post, every piece of website copy, every guest post published on other blogs – everything should align with your blog’s positioning. For Backlinko, that meant everything was about link building. This consistent focus helped to reinforce the blog’s unique identity and strengthen its positioning. So, whether you’re launching a new blog or trying to grow an existing one, remember to keep your positioning at the forefront of your strategy.
– The Critical Role of Content Focus in Blogging
In the bustling world of blogging, standing out from the crowd can be a daunting task. But one key strategy that has proven to be successful time and again is the concept of content focus. As illustrated by the journey of Backlinko, a blog that grew from scratch to amass a staggering 307,000 visitors per month, the role of content focus is undeniably critical.
Positioning: The Key Differentiator
When starting a blog, it’s easy to get caught up in the technical aspects like choosing between WordPress, Squarespace, or Wix, or pondering over the best plugins for SEO. However, the real game-changer lies in your blog’s positioning. This essentially answers the question – what makes your blog different from the thousands of other blogs on the same topic?
Take the example of Backlinko. It was a new player competing against industry giants like Moz, Search Engine Land, and Hubspot. The blog could have easily been dismissed as just another digital marketing blog. However, by focusing solely on link building, it carved out a unique space for itself. Every post, every guest post, and all the website copy was centered around link building. This strong positioning helped the blog stand out in its early days and continues to be its unique selling point.
Focus: The Road to Success
The story of Backlinko is a testament to the power of focus in content creation. If you are starting a new blog or looking to increase traction for your existing blog, zeroing in on a specific area within your niche can be a game-changer. Rather than trying to cover a broad spectrum, concentrate on a particular aspect and make it your forte. This approach not only helps in creating a distinctive identity but also in building authority in your chosen field.
In conclusion, content focus is not just about writing on a particular topic. It’s about creating a unique position for your blog in the crowded online space, thereby helping it to stand out and attract more visitors. Remember, in the world of blogging, it’s not always about being the biggest, but about being the most focused.
– Maximizing Blog Growth Through Strategic Guest Posting
Have you ever wondered how some blogs manage to achieve explosive growth, going from zero to hundreds of thousands of monthly visitors in just a short period of time? Well, the secret to their success often lies in a strategic approach to guest posting. This technique was instrumental in the growth of Backlinko, a blog that competes with industry giants like Moz, Search Engine Land, and Hubspot.
Strategic guest posting is more than just writing articles for other blogs. It involves a careful selection of topics and platforms that align with your blog’s positioning. For instance, Backlinko’s success was largely due to its clear positioning as a go-to resource for link building. Each blog post, guest post, and even the website copy was centered around this theme. This clear and consistent positioning helped the blog stand out in a highly competitive digital marketing space.
So, how can you apply this strategy to your own blog? Here are a few key steps:
- Firstly, nail down your blog’s positioning. What makes your blog unique? How does it stand out from the countless other blogs on the same topic?
- Once you’ve established your blog’s unique positioning, make sure every piece of content you produce, including guest posts, aligns with this theme.
- Lastly, be strategic about where you publish your guest posts. Look for blogs that attract the same audience as your own and can benefit from your unique insights.
By following these steps, you’ll be well on your way to maximizing your blog’s growth through strategic guest posting.
– How to Gain Traction for Your New or Existing Blog
Identifying Your Blog’s Unique Positioning
The first crucial step in gaining traction for your blog is identifying and nailing your blog’s unique positioning. Rather than focusing on the technical aspects such as whether to use WordPress, Squarespace or Wix, or what SEO plugins to use, it’s much more beneficial to concentrate on what sets your blog apart from the rest. In other words, what is your blog’s unique selling point?
The key is to find a niche within your chosen topic and become an authority in that area. For instance, when launching Backlinko, instead of positioning it as a generic digital marketing blog, it was specifically targeted as a resource for all things link building. This unique positioning helped the blog stand out in a crowded market, thus gaining early traction.
Consistency in Positioning
Once you’ve identified your blog’s unique positioning, it’s essential to be consistent. Every blog post, every piece of website copy, and every guest post should reflect your chosen niche. This consistency not only helps to reinforce your blog’s unique positioning but also helps build your reputation as an authority in your chosen field.
For example, every post on Backlinko was about link building, every piece of website copy was about link building, and every guest post published on other blogs was about link building. This consistent positioning helped the blog gain and maintain traction in a highly competitive space.
In conclusion, if you’re looking to gain traction for your new or existing blog, start by identifying and consistently reinforcing your blog’s unique positioning. This strategy will help your blog stand out from the crowd, attract more readers, and ultimately, achieve success.
Q1: How do I start and grow a successful blog from scratch?
A1: Starting and growing a successful blog involves several steps. First, you need to nail your blog’s positioning. This means identifying what makes your blog different from the thousands of others on the same topic. For example, when I launched my blog, Backlinko, I positioned it as a resource for all things link building. This strong focus helped it stand out and gain traction in the highly competitive digital marketing space.
Q2: What common mistakes do new bloggers make?
A2: Many new bloggers tend to focus on the wrong things, such as choosing between WordPress, Squarespace or Wix, finding the best plugins for SEO, or trying to make their blog look like another popular blog. While these things have their importance, they are not what will make your blog successful. What really matters is your blog’s positioning.
Q3: What is blog positioning and why is it important?
A3: Blog positioning is a fancy way of defining what makes your blog unique among the many others out there on the same topic. Without strong positioning, your blog is just another in a sea of similar content. For instance, when I first launched a blog in the weight loss space without any specific positioning, it ultimately failed. But when I launched Backlinko with a strong focus on link building, it stood out and gained traction.
Q4: How can I position my blog effectively?
A4: To position your blog effectively, you need to have a strong focus on a particular aspect of your topic. For example, if you’re starting a blog in the digital marketing space, you could focus on a specific area like link building, SEO, or content marketing. This will help your blog stand out and attract a specific audience interested in that aspect.
Q5: How can I compete with established blogs in my industry?
A5: Competing with established blogs in your industry can be challenging, but it’s not impossible. The key is to find a unique angle or focus that sets your blog apart. For example, when I launched Backlinko, I was competing against industry giants like Moz, Search Engine Land, and Hubspot. But by focusing solely on link building, I was able to carve out a niche and gain traction.
Q6: What should be my first step in starting a new blog?
A6: The first step in starting a new blog should be to define your blog’s positioning. What makes your blog different? What unique perspective or expertise can you bring to your chosen topic? Once you have that figured out, you can start building your blog around that unique positioning.
Q7: Can I still find success if I’m a new player in a highly competitive space?
A7: Absolutely! Being a new player in a highly competitive space can actually be an advantage because you can bring fresh ideas and perspectives. The key is to find a unique angle or focus and stick to it. This will help you stand out and attract a dedicated audience.
In wrapping up, starting and growing a blog is no easy feat, as emphasized by Brian Dean in his insightful YouTube video. The journey is not for the faint-hearted, and it certainly isn’t about obsessing over themes, plugins, or mimicking other popular blogs. It’s about carving out your unique positioning in the sea of blogs out there. It’s about being the different voice, the unique perspective, the valuable resource that people can’t find anywhere else. Whether you’re a newbie blogger or an established one seeking more traction, remember to make your blog’s positioning your top priority.
And yes, you might find yourself, like Brian, writing blog posts in your underwear, but remember, it’s not about where you start, but where you end up. Backlinko started as a small blog, but with a clear positioning and dedication, it grew to attract 307,000 visitors per month. You too can achieve such success. So, go forth, nail your blog’s positioning, and watch it grow from a seedling to a giant sequoia in the blogosphere.
Remember, every blog post you write, every piece of content you create, every guest post you publish, should all point back to your unique positioning. That’s the secret sauce to growing a successful blog. And on that note, happy blogging!