Google’s new Business Profile interface, aka NMX (I hate the name), in the web search results, for some business profile listings, is showing an option to “add a map to your website.” It says that adding a map to your website will “help customers find your nearest store.”
This was spotted by Colan Nielsen who posted this screenshot on Twitter:
Here is a bit more from Colan on this:
First time seeing prompt to "add a map to your website" in the NMX interface. Clicking through takes you to the second screenshot. pic.twitter.com/SCB0fRxVoI
— Colan Nielsen (@ColanNielsen) December 16, 2022
Please note that adding a Google Map to your site should not have any positive or negative impact on your site’s ranking in local searches.
Read the article here.